My personal branding is based off of my personal business branding. I decided to design my personal icon, the bonfire first. I wanted to convey my passion for art and design. I moved on to design a logo that I feel compliments the thick and thin lines of the icon. I then decided to design a couple of patterns and a few characters that I can introduce into my personal brand collateral.
These posters are a sampling of some of the design that I have that I have done. I love creating poster designs because I love being able to combine typography and illustration. The posters that I have designed have bright vivid colors all in hopes of creating a high visual impact.
Becca's Bake Shop
Becca's Bake Shop is a branding project that I created for my sisters imaginary bakery. I created a logo, pattern, package and form for the project. For the pattern I researched vintage wallpaper and linoleum from the 1950's and 60's. I used Indesign to create the form and I used Illustrator to create everything else. I was a fun project to undertake.
Milly Pop was a fictional specialty popcorn shop and catering company that I created in a semester long school project. I used pop art and old school Las Vegas as inspiration. I first created the logo and then moved on to the rest of the collateral that included an envelope, business card and letterhead. I also created a layout for an annual report and a brochure. I really enjoyed putting my stamp on this project. I created the main type face for the logo and I utilized it throughout the project.
Color Queen Kitchenware
Color Queen Kitchenware was a package design project that I created for a set of measuring spoons. The project utilizes spot color in many several different tints. I tried to model the hang tag after a playing card. I used patterns that were reminescent of the patterns on old playing cards that I researched. I really enjoyed experimenting with different colors until I finalized the design in purple.
Give-A-Fuck (the coupon book) is a kitsch project that I created for a package design class. We were expected to design the display box which was required to be printed on one side of the paper only and mock up a product to put inside of it. Instead of mocking up the coupon book, I decided to design that as well. I had a lot of fun coming up with the designs for the actual coupons and writing the copy for the project as well.
SunnyBee Farms is a package design that I did for a fictional company called Windsor & Stern. The company produced dried fruit and I decided to design a package for their dried blueberries. I designed the SunnyBee typeface by hand and Illustrator to recreate it with the pen tool. I used gradient mesh in Illustrator to create the blueberries on the package.